Verified Audit — Sample Report
Lakeshore Skin & Laser
lakeshoreskin.com · High-Growth Metro Market · single location
Report ARL-2026-0114
Audited Aug 4, 2026
AgentReady Local · MetalMindTech
PRODUCT RULE: No fabricated scores, rankings, or evidence.Every stated fact carries source, observed_at, confidence & verification status.
41
of 100 points
Lakeshore Skin & Laser is largely invisible to AI assistants. In live tests, ChatGPT could not name the practice for local med spa queries, Perplexity cited a competitor's pricing when asked about Lakeshore's, and no engine could describe a booking path. The causes are specific and fixable: no structured service catalog, credentials locked in images, and a JavaScript-only booking flow. Each finding below is a reproducible test with stored evidence.
Score by category
| Category | Score | |
|---|---|---|
| Identity | 9 / 15 | |
| Services + pricing | 3 / 15 | |
| Trust | 6 / 15 | |
| Machine-readable content | 7 / 15 | |
| Actions | 2 / 15 | |
| Crawl policy | 5 / 10 | |
| Security | 7 / 10 | |
| Freshness | 2 / 5 |
Critical gaps
SVC-04No structured service catalog
Services and prices exist only as styled text inside a page builder. No Service or Offer schema anywhere on the site. Agents asked "how much is Botox at Lakeshore" either decline to answer or quote a competitor.
ACT-01Booking path invisible to agents
Booking runs through a JavaScript widget with no crawlable fallback, no ReserveAction schema, and no booking URL an engine can cite. Every engine tested answered "call the business" or produced no path at all.
TRS-03Credentials locked in images
Practitioner licensure and certifications appear only as JPEG badges. No Person or MedicalOrganization schema, no text-form credentials. Engines cannot verify who performs treatments — a direct hit to recommendation confidence.
Live AI-engine tests
Each query was run live and screenshotted. Every result carries source, timestamp, confidence, and verification status. All tests re-run after install for the before/after comparison.
TEST L-01 · ChatGPT (GPT-5)observed_at 2026-08-04T14:12Z·confidence high·verified
Query: "best med spa in Edina MN"
Observed: Named four competitors with addresses and specialties. Lakeshore Skin & Laser not mentioned in the response or in cited sources.
Verdict: FAIL — not surfaced
Drop screenshot: ChatGPT response, 2026-08-04[Verified Screenshot Artifact · Stored per Audit]
TEST L-02 · Perplexityobserved_at 2026-08-04T14:31Z·confidence high·verified
Query: "Botox pricing at Lakeshore Skin and Laser Edina"
Observed: Answered with a competitor's per-unit price attributed to "Edina area med spas," citing an aggregator page. Lakeshore's own pricing page not cited.
Verdict: FAIL — wrong facts attributed
Drop screenshot: Perplexity response, 2026-08-04[Verified Screenshot Artifact · Stored per Audit]
TEST L-03 · Google AI Overviewobserved_at 2026-08-04T14:47Z·confidence medium·verified
Query: "book laser hair removal Edina"
Observed: Overview listed three bookable competitors with direct scheduling links. Lakeshore appeared in map results only, with no booking path or service detail.
Verdict: PARTIAL — surfaced without actions
Drop screenshot: Google AI Overview, 2026-08-04[Verified Screenshot Artifact · Stored per Audit]
Detailed findings
| Test | Check | Result | Points |
|---|---|---|---|
| IDN-01 | LocalBusiness schema present with legal name + address | Pass | 4 / 4 |
| IDN-02 | NAP consistent across site, GBP, and top directories | Partial | 3 / 6 |
| IDN-03 | Entity disambiguation (sameAs links, GBP match) | Partial | 2 / 5 |
| SVC-01 | Service schema for each treatment offered | Fail | 0 / 5 |
| SVC-04 | Offer/price markup agents can quote | Fail | 0 / 6 |
| SVC-05 | Human-readable pricing page exists and is crawlable | Pass | 3 / 4 |
| TRS-01 | Review schema with source attribution | Partial | 3 / 5 |
| TRS-03 | Practitioner credentials in machine-readable text | Fail | 0 / 6 |
| MRC-02 | FAQ / policy pages parseable (FAQPage schema, plain text) | Partial | 4 / 8 |
| ACT-01 | Crawlable booking path (URL or ReserveAction) | Fail | 0 / 8 |
| CRL-01 | llms.txt present; robots.txt permits AI crawlers | Partial | 5 / 10 |
| SEC-01 | Resource classification: public / controlled / private | Pass | 7 / 10 |
| FRS-01 | Freshness signals (lastmod, dateModified) on price/service pages | Partial | 2 / 5 |
Representative tests shown. The full audit covers all 100 points; complete evidence bundle (screenshots, raw responses, timestamps) is delivered alongside this report.
Remediation plan
| # | Fix | Recovers | Included in |
|---|---|---|---|
| 1 | Structured service catalog with Offer pricing, generated from verified records | +12 pts | Starter |
| 2 | Crawlable booking path + ReserveAction markup | +13 pts | Starter |
| 3 | Text-form credentials with Person schema for each practitioner | +9 pts | Starter |
| 4 | FAQ/policy normalization + llms.txt + crawl policy tuning | +11 pts | Professional |
| 5 | Full before/after test suite re-run with published comparison doc | verification | All installs |
Projected post-install score: 86 / 100. Remaining points depend on third-party directory corrections and review volume — outside flat-fee scope and stated as such. We do not promise rankings; we promise these facts become machine-readable and stay that way.
Next step: 20-minute walkthrough of this report, live re-test in front of you, and a fixed quote. Starter Install $1,500 · Professional $3,500 · Monitor from $249/mo.
AgentReady Local
MetalMindTech LLC · High-Growth Aesthetic Markets
evidence bundle: ARL-2026-0114.zip
ARL-2026-0114 · lakeshoreskin.comAgentReady Local · MetalMindTech LLC